Making the Complex…Simple by tackling the issues of today to make a better retail landscape for tomorrow

Utilizing creative strategic thinking along with experienced leadership so that we take on the heavy lifting and your team does not

Our Services

  • Retail Pricing Strategy

    We work with Retail Partners to better understand the best way to manage their pricing challenges. Specializing in Private Label Management, RFP Management, Pricing Strategy Process Creation, and Vendor Assessment.

  • End-to-End New Product Development

    Partnering with Brands and Retailers we can help you identify the gaps in the market, develop a product strategy, source all components and manufacturers, establish forecasts and initial tools and ensure industry compliance through strategic partnerships

  • Buying Strategy & Negotiation Support and Training

    Offering both replacement services as well as training tools to further enhance buying strategies, competitive analysis and negotiation support. Specializing in Private Label / Owned Brand development.

  • Product UI Testing

    Providing a “Retailer View” mindset for SaaS companies allowing Product Teams to learn from their end users in a forward thinking approach enable proactive solutions and tested fixes before rolling out to clientele

  • Sales Strategy

    Provides consultative services for Sales & Customer Success Teams to refine pitches and sales decks to better reach their target audience. Serves as a resource for ad hoc questions and strategy creation. Additionaly, can serve as a retail expert for clientele to enhance credibility and problem solving capabilities.

  • Board Support

    Project based work which could include refining of tools, coaching, team development, change management or market analyses.

Meet our Founder & CEO

Steve Edelman, MBA is an accomplished Commercial Executive with over 16 years of experience with organizations such as: Johnson & Johnson, Target, Lidl US, Gorillas and Engage3. Steve is uniquely positioned within the market due to his breadth of experience from launching start-ups to working within large corporations. His experience of partnering with retailers across North America, Europe, and South America provide a unique global perspective enabling outside of the box thinking coupled with a strategic mindset. His ability to assess problems and create quick solutions has been a valued asset throughout his career.

Areas of Expertise:

  • Global Retail Pricing Strategy

  • End-to-End Consumer Product Development & Strategy

  • eCommerce Grocery Start-ups

  • Rapid Pace Strategy Building

  • Product UI Testing with “Retailer Mindset”

  • Vendor Relations & Management

  • Merchandising & Sales Strategies

  • Market Trends Analysis

  • Vendor Negotiation & RFP Management

  • Buyer Training and Development

  • Merchandising Training & Coaching

  • C-Suite Project Management

  • Change Management

  • Strategic Planning

  • Start-up Launch Strategies

Contact Us

If you want to hear more about how Beyond the Shelf can help your organization meet its goals or have a specific project you would like to discuss, please fill out the form and we will get back to you as soon as possible